I’m Rebecca Emery, Founder and Managing Director of Not Born Yesterday, the no BS agency helping founder led businesses and leaders make real noise and real impact. I have over a decade of experience working with innovators and industry leaders, from start ups to global powerhouses, guiding them through pivotal moments of change. Whether that’s scaling after a period of stagnation, navigating a crisis and protecting brand reputation, or preparing for exit or IPO, I’ve been there from advisory to strategy and execution.

 

I’ve led campaigns for some of today’s biggest brands and well respected founders of today, spanning the tech, financial services, defence, FMCG, and many other industries.

 

I launched Not Born Yesterday to challenge the dull, corporate approach to communications and the quick win DIY packs that founders think will get them noticed. They don’t.

 

This is about bringing the human back into business, because in a noisy world, trust is the ultimate differentiator. People don’t just buy products, they buy people. I’m bold, unapologetically myself, and bring a no nonsense mentality to every project and client, pushing brands, and their leaders to take up more space and own their voice.