NOT BORN YESTERDAY IS OPEN FOR BUSINESS!

Welcome to Not Born Yesterday

The corporate communications agency dedicated to raising the profile of fast-growth, disruptive founder-led businesses.

Not Born Yesterday, founded by Rebecca Emery, brings together the rigour of corporate communications with the energy of timely storytelling and strategic media engagement. The agency partners with ambitious founders who want more than coverage, they want credibility, influence, and staying power.

The business and media landscape are changing fast. Audiences are sharper, savvier, and more selective than ever. Not Born Yesterday was founded to help leaders cut through this complexity and claim their rightful space in the conversation.

The agency aims to create stories centred on the founder’s perspective, experience and business values, helping brands and leaders elevate their media presence through a strategic, human-first approach.

Our approach is rooted in data

Human-focused storytelling enhances trust, making brands appear more authentic and aligned with consumer values, a proven driver of both sales’ growth and loyalty. In fact, 87% of consumers are willing to pay more for trusted brands (Salsify’s 2025 Consumer Research), while 58% actively support brands that align with their values (2025 Edelman Trust Barometer). For founders and businesses, the opportunity is clear: storytelling is no longer just PR, it’s a business imperative.

Challenging the status-quo

At Not Born Yesterday, we give leaders the visibility they deserve: to spark movements, inspire action, and drive real change. We launched Not Born Yesterday to challenge conventional corporate communications approaches and bring authenticity back to business storytelling, driven by the belief that in today's noisy world, trust and human connection are the ultimate differentiators.

If you'd like to hear more or discuss your PR strategy, then drop us an email at freshconversations@notbornyesterday.co.uk